If you’re hiring a professional to design the logo for you, be sure to get it in a file format like AI (Adobe Illustrator), EPS (Encapsulated PostScript), or SVG (Scalable Vector Graphics). It’s possible to vectorize the logo later on, but the results aren’t perfect. We’ll look at two different options below.īefore we cover the various ways to vectorize a logo, it’s essential to point out that the most ideal method is to simply have your logo designed in a vector format to begin with. However, simple logos or icons can usually be vectorized without trouble. Converting a more complex image with a lot of design elements to vector format is challenging and doesn’t always yield the best results. Vectorizing logos can be straightforward as long as the logo is simple, and thankfully most logos are rather basic. Once you have the logo in vector format, you’ll be able to use it for any purpose and at any size. If your logo design is currently only available in bitmap or raster format, you’ll need to convert it to vector. To have a versatile logo that can be used for any purpose and at any size, it must be a vector file (file extensions like AI, EPS, and SVG). Vector.)Ī logo that’s in raster or bitmap format (file types like PNG, JPG, and GIF) will not look good when used at larger sizes. (For more details on these image types, please see Raster vs.
However, when the image is enlarged to a higher resolution, the pixels become visible to the naked eye and the image loses clarity and sharpness. This format is better for complex digital images like photographs. On the other hand, raster files or bitmap images are made up of tiny pixels that form the details of the image. Vectors consist of shapes, lines, curves, and points and use mathematical equations to be displayed at any size without loss of quality. Your logo should be saved in a vector file format to ensure it can be displayed at any size and still remain sharp with crisp colors and transitions. But in other cases, like signage on your office, the logo may be quite large. In some instances, like a business card, your logo will be very small. Your logo will appear on just about everything your business produces or uses for marketing purposes, including business cards, brochures, advertisements, product packaging, a website, social media profiles, and more. The logo is the most critical aspect of any company’s design and branding efforts.
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